A group taking part in a RUGGED outdoor challenge

RUGGED
CHALLENGES

Real challenges for real people.

Outdoor challenges and experiences for individuals, teams, businesses and charities.

A team walking together during a RUGGED outdoor challenge

FOR BUSINESSES, WORKPLACES & ORGANISATIONS

GET YOUR TEAM OUT OF THE USUAL ENVIRONMENT

People can work together every day and still barely know each other.

Hybrid working, busy schedules and the same daily routine can leave teams disconnected.

RUGGED creates and leads full-day outdoor challenges that give people something real to work through together. Each challenge is planned around your group, location and fitness.

People walk together, talk properly, support each other when it gets difficult and finish having achieved something together.

WHAT’S INCLUDED

  • A full-day outdoor challenge
  • A route planned and recced for your group
  • Participant information and kit list
  • Preparation guidance before the event
  • Leadership and support throughout the challenge

Currently available across Kent, Surrey and Sussex.

PLAN A TEAM CHALLENGE

FOR CHARITIES

GIVE PEOPLE A CHALLENGE TO GET BEHIND

A clear challenge gives supporters something to aim for and a reason to raise money.

RUGGED creates and leads outdoor fundraising challenges for charities and their supporters.

We plan the route, prepare the participants and run the challenge. Your charity can concentrate on its cause, its supporters and the fundraising.

WHAT’S INCLUDED

  • A challenge created around your charity
  • Route planning, recce and risk assessment
  • Participant information and kit list
  • Preparation guidance before the event
  • Leadership and support throughout the challenge

Event fees and charitable donations are kept clear and separate.

CURRENT RUGGED CHARITY CHALLENGE

CASTLE TO CASTLE

Saturday 5 December 2026
Rochester Castle to Tonbridge Castle
30–32km or 50km
Supporting Airlie Days

CREATE A CHARITY CHALLENGE
A group taking part in a RUGGED challenge at Rochester Castle
Participants climbing together during a RUGGED outdoor challenge

FOR INDIVIDUALS

JOIN A RUGGED CHALLENGE

Give yourself something real to aim for.

RUGGED Challenges are organised outdoor events with a set date, route and distance.

Book your place, prepare properly and take it on with the group.

They aren’t races and you don’t need to be an athlete. They are for everyday people who want to challenge themselves and are willing to put the work in.

WHAT TO EXPECT

  • A clear route, distance and challenge
  • Preparation information and a kit list
  • A group experience led and supported by RUGGED
  • A proper challenge worth preparing for

Everyone’s Everest is different.

CREATED AND LED BY JAMES GALE

BUILT THROUGH EXPERIENCE

RUGGED has been built through years of organising and leading outdoor challenges with everyday people.

Before Project 39, James led group hikes of 21km, 35km and 50km across the North Downs and Kent coast.

Project 39 expanded that experience through challenges including a London marathon-distance hike, Surrey Three Peaks, Abergavenny Three Peaks, the Thames Path and a Pen y Fan elevation challenge.

That experience goes into every RUGGED Challenge: planning the route, preparing the group and supporting people through the difficult parts.

21KM–50KM GROUP HIKES North Downs and Kent coast
PROJECT 39 A wide range of hiking and endurance challenges
MOUNTAINS, COASTS AND TRAILS Challenges across Kent, Surrey and Wales
BUILD A CHALLENGE WITH RUGGED

HAVE A CHALLENGE IN MIND?

Tell us who it’s for, where you’re based and roughly what you want to take on.