About RUGGED
Fit for life. Reach your peak.
RUGGED exists to help people build a stronger, healthier life through movement, nutrition, challenge and community. Daily supplements, proper outdoor challenges and good people to take them on with.
Why I started RUGGED
Training, walking, being outdoors and having something to aim at helped me get my own life back on track. It was small things done often enough to make a difference: better routine, better food, harder training and longer days outside. Being around people who made me want to do more with my life.
I’ve worked in fitness for years, but I wanted RUGGED to be about more than how people look. It’s how well your body carries you through the day, whether you can get outside, train, work and still show up for the people around you.
What we’re building
The products support the routine. The challenges give you something to work towards. The community matters because doing hard things is better with good people around you.
I’ve taken people from different walks of life, ages and fitness levels on outdoor challenges. People support each other, work through the difficult parts and often finish having done something they didn’t think they could do.
Some people find RUGGED through the supplements. Others through a hike or a challenge, or because they know they need to start looking after themselves properly again. Wherever you start, you’re welcome here.
Everyone’s Everest is different.
Get moving. Build your routine. Give yourself something to aim at. We’re building RUGGED around useful products, real challenges and good people.
James Gale
Coach & nutritionist. Leading RUGGED Challenges.
