RUGGED UK

RUGGED

Supplements, movement and mindset for a stronger life.

SHOP PRODUCTS EXPLORE CHALLENGES

What is Rugged?

Rugged wasn’t built in a boardroom.

It was built in the hills, under weight, in bad weather, on days motivation wasn’t there.

It’s for the people who feel like life got noisy… soft… disconnected.

For the ones who want challenge, purpose and progress again.

Rugged is about rebuilding confidence through movement, discipline and nutrition.

Not chasing perfection. Just becoming a stronger version of yourself, one decision at a time.

PILLARS OF RUGGED

SUPPLEMENTS
Fuel that supports the work.
_
Simple, evidence-based essentials to help you perform, recover and stay consistent.
Shop products
CHALLENGES
Growth comes through discomfort.
_
Push limits, test mindset and discover what you’re truly capable of.
And win prizes.
Explore Challenges
COACHING
Guidance backed by real experience.
_
Training, mindset and nutrition support to help you build habits, and long-term health
Level up

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Creatine Monohydrate Powder

Creatine Monohydrate Powder

Regular price £15.00 GBP

Regular price Sale price £15.00 GBP
Unit price per
Daily Electrolytes x2 packs

Daily Electrolytes x2 packs

Regular price £20.00 GBP

Regular price Sale price £20.00 GBP
Unit price per
RUGGED Multi Collagen Peptides

RUGGED Multi Collagen Peptides

Regular price £31.00 GBP

Regular price Sale price £31.00 GBP
Unit price per

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PROJECT 39

Project 39 is my personal challenge for the year I turn 39.

I’m taking on thirty nine physical challenges to test my endurance, discipline, and ability to stay consistent when things get difficult.

Some of these I’ll do on my own.

Some will be with others.

All of them are in support of Demelza, a charity close to home, and to show what’s possible when you commit to something bigger than comfort.

This isn’t about being extreme or proving anything to anyone.

It’s about showing up, doing the work, and building confidence through effort.

One challenge at a time.
One day at a time.
Keep moving forward.

Reach your peak.

PROJECT 39 — Challenge 1: Evereststing

James Gale
Challenge 1: Everesting – Project 39 Date: June 17–18, 2025Location: The Blorenge, Abergavenny, WalesTarget: 8,848m (Everest height)Completed: 6,069mTime Limit: 48 hoursType: Solo Everesting is simple in concept but brutal in...

PROJECT 39 — Challenge 1: Evereststing

James Gale
Challenge 1: Everesting – Project 39 Date: June 17–18, 2025Location: The Blorenge, Abergavenny, WalesTarget: 8,848m (Everest height)Completed: 6,069mTime Limit: 48 hoursType: Solo Everesting is simple in concept but brutal in...

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RUGGED

What is Rugged?

Rugged wasn’t built in a boardroom.It was built in the hills, under weight, in bad weather, on days motivation wasn’t there.

It’s for the people who feel like life got noisy… soft… disconnected.For the ones who want challenge, purpose and progress again.

Rugged is about rebuilding confidence through movement, discipline and nutrition.Not chasing perfection. Just becoming a stronger version of yourself, one decision at a time.

PILLARS OF RUGGED

SUPPLEMENTS

Fuel that supports the work.

_

Simple, evidence-based essentials to help you perform, recover and stay consistent.

CHALLENGES

Growth comes through discomfort.

_Push limits, test mindset and discover what you’re truly capable of.

And win prizes.

COACHING

Guidance backed by real experience.

_Training, mindset and nutrition support to help you build habits, and long-term health

PROJECT 39

Project 39 is my personal challenge for the year I turn 39.I’m taking on thirty nine physical challenges to test my endurance, discipline, and ability to stay consistent when things get difficult.

Some of these I’ll do on my own.Some will be with others.All of them are in support of Demelza, a charity close to home, and to show what’s possible when you commit to something bigger than comfort.

This isn’t about being extreme or proving anything to anyone.It’s about showing up, doing the work, and building confidence through effort.

One challenge at a time.One day at a time.Keep moving forward.

Reach your peak.

Stay in the know & join our growing community

Rugged wasn’t built in a boardroom.

It was built in the hills, under weight, in bad weather, on days motivation wasn’t there.

It’s for the people who feel like life got noisy… soft… disconnected.

For the ones who want challenge, purpose and progress again.

Rugged is about rebuilding confidence through movement, discipline and nutrition.

Not chasing perfection. Just becoming a stronger version of yourself, one decision at a time.

_
Push limits, test mindset and discover what you’re truly capable of.

_
Training, mindset and nutrition support to help you build habits, and long-term health

Project 39 is my personal challenge for the year I turn 39.

I’m taking on thirty nine physical challenges to test my endurance, discipline, and ability to stay consistent when things get difficult.

Some of these I’ll do on my own.

Some will be with others.

All of them are in support of Demelza, a charity close to home, and to show what’s possible when you commit to something bigger than comfort.

This isn’t about being extreme or proving anything to anyone.

It’s about showing up, doing the work, and building confidence through effort.

One challenge at a time.
One day at a time.
Keep moving forward.