What is the RUGGED Explorers?

A free walking, hiking, and running challenge for everyday people who just want to move more, whatever that movement looks like.

Put one foot in front of the other. Walk, run, or hike at your own pace. Earn points for every kilometre covered, elevation gained, and milestone reached.

Climb the leaderboard. Stay motivated. Connect with a growing community.

Oh, and win monthly prizes.

How It Works

Walk/Hike/Run

Log your movement and effort

Get outside. Whether it’s a city walk, hill hike, or mountain mission, it all counts. Use your watch, phone app, or GPS tracker — and track your progress in kilometres and elevation.

Score Points

Earn points for every move you make

1 point per KM walked or hiked

2 points per 100m elevation of gain

10 points for every 500+ peak climbed

Monthly Milestone Points

50km- 10 points

100km-20 points

150km 30 points

Climb the Leaderboard

Updated weekly — compete or just track your progress

Watch your name rise as you move. Compete with friends or challengers across the UK (and beyond). Go solo, or climb as a team.


Win Prizes

Monthly winners. Partner rewards. Rugged gear.

Top scorers and standout efforts win monthly prizes — including Rugged supplements, limited-edition merch, partner brand gear, and free entry to future challenges and retreats.

Join the Community

Free, simple, powerful.

You don’t need to be fit — just committed. The Rugged Tribe is here to motivate, support, and celebrate your journey. Everyone is welcome.

Example: Jade – The Hiker

Jade hikes steep trails and summits local peaks.

One weekend she does a 10km hike with 800m elevation gain.

Total = 36 points from one hike

—

Example: Sarah – The Walker

Sarah enjoys long-distance, low-elevation walks.

One weekend she does a 25km coastal route with 200m elevation.

Total = 29 points from one walk

—

Example: Dave – The Runner

Dave runs 12km through the countryside with rolling hills and 300m elevation gain.

Total = 27 points from one run

How to track your progress

To take part in The Rugged Challenge, you’ll need to use Strava—a free GPS tracking app that logs your walks, hikes, distance, and elevation.

  1. Download Strava (if you don't already have)
  2. Track all your outdoor Walks & Hikes using the App
  3. Join The Rugged Challenge Private Strava Group (see sign up email)
  4. Your activity inside the group automatically contributes to your monthly stats.

Prizes & Bragging rights

Top scorers each month win:

Rugged Supplements & Snacks, Rugged Backpack & Socks.

Along with Partner prizes

Whether you're aiming for the top spot or just out there building consistency—you’re part of the movement.

Track. Move. Earn. Compete.